01Pair 4Runs first1200 x 1200, intro A
Custom software, or another workaround?
Intro, on a phonecut at 100 characters
Every time something does not quite work, you add another workaround. Our guide shows what the other ...more option costs, from three Australian builds.
Intro, on a desktopwhole, under 150 characters
Every time something does not quite work, you add another workaround. Our guide shows what the other option costs, from three Australian builds.
Headline band and buttonnever cut
What custom software costs in AustraliaDownload
Second intro, held for rotation
Our guide prices custom software in Australia from three recent builds. Weigh that against another year of workarounds.
Why a reader taps
Each workaround is cheap on the day it is added, so the total never gets counted, and this is the first thing that offers a real number for the alternative without asking for a conversation first.
Carousel, 4 cards, 1080 x 1080. Drag or scroll the row.
02Pair 3Runs first1200 x 1200, intro A
One system instead of the workarounds.
Intro, on a phonecut at 100 characters
Someone on your team retypes supplier emails into your stock system. Our guide follows an Australian ...more business where the stock reorders itself.
Intro, on a desktopwhole, under 150 characters
Someone on your team retypes supplier emails into your stock system. Our guide follows an Australian business where the stock reorders itself.
Headline band and buttonnever cut
What custom software costs in AustraliaDownload
Second intro, held for rotation
Our guide follows an Australian business that runs on one system of its own. Stock reorders itself from supplier emails.
Why a reader taps
Someone on your team retypes supplier emails and chases billing in a second place every week, so a business where neither job exists is worth two minutes, and the guide is where you find out what building one costs in Australia and how long it takes.
03Pair 1Runs first1080 x 1350, intro A
Outgrown Shopify? Build your own.
Intro, on a phonecut at 100 characters
Shopify got you this far. Our guide sets out what building a system of your own involves, through ...more one Australian food business that did.
Intro, on a desktopwhole, under 150 characters
Shopify got you this far. Our guide sets out what building a system of your own involves, through one Australian food business that did.
Headline band and buttonnever cut
What custom software costs in AustraliaDownload
Second intro, held for rotation
You own the business. You rent the software it runs on. Our guide follows one Australian business that stopped renting and built its own.
Why a reader taps
They are running a growing business on tools they have outgrown, they have never seen what building something of their own actually involves, and this puts one Australian business that did it in front of them.
04Pair 7Rotation
Ask these four before you sign.
Intro, on a phonecut at 100 characters
Before you sign with a software agency, our guide gives you four questions to ask. We print our own ...more answer under each one.
Intro, on a desktopwhole, under 150 characters
Before you sign with a software agency, our guide gives you four questions to ask. We print our own answer under each one.
Headline band and buttonnever cut
What custom software costs in AustraliaDownload
Second intro, held for rotation
Vague answers are your answer. Our guide holds the four questions worth putting to any agency before you sign.
Why a reader taps
They are about to pay a company to build software for their business, one of the four questions they have never thought to ask is in front of them in red, and the other three, with one Australian company's own answers to all four, are inside the guide.
Carousel, 5 cards, 1080 x 1080. Drag or scroll the row.
05Pair 5Rotation
Own the software your business runs on.
Intro, on a phonecut at 100 characters
The software your business depends on renews at somebody else's price. Our guide prices owning one ...more outright, code and server both yours.
Intro, on a desktopwhole, under 150 characters
The software your business depends on renews at somebody else's price. Our guide prices owning one outright, code and server both yours.
Headline band and buttonnever cut
What custom software costs in AustraliaDownload
Second intro, held for rotation
You own the business. You rent the software it runs on. Our guide prices the other arrangement: the code yours, the hosting bill in your own name.
Why a reader taps
They pay every month for software they will never own, they have never once seen the alternative priced, and this guide prices it from real Australian projects instead of a range written for a brochure.
Carousel, 5 cards, 1080 x 1080. Drag or scroll the row.
06Pair 6Rotation
What actually makes a build run late.
Intro, on a phonecut at 100 characters
You decide more of the timeline than you expect. Our guide sets out where the time actually goes on ...more a custom build in Australia.
Intro, on a desktopwhole, under 150 characters
You decide more of the timeline than you expect. Our guide sets out where the time actually goes on a custom build in Australia.
Headline band and buttonnever cut
What custom software costs in AustraliaDownload
Second intro, held for rotation
Most of what decides a go live date happens away from the code. Our guide sets out where the time actually goes, from our own Australian builds.
Why a reader taps
They are weighing up software of their own, they have never been told what actually decides the date, and this says the biggest lever on it is one they hold, from the team that builds these systems in Australia.
Carousel, 4 cards, 1080 x 1080. Drag or scroll the row.
07Pair 9Outside the rankbuilt on the owner's word
Keep your system. Fix the one gap.
Intro, on a phonecut at 100 characters
Your system does most of what you need. Our guide covers the one thing it does not, and how we price ...more that work in Australia.
Intro, on a desktopwhole, under 150 characters
Your system does most of what you need. Our guide covers the one thing it does not, and how we price that work in Australia.
Headline band and buttonnever cut
What custom software costs in AustraliaDownload
Second intro, held for rotation
Not every fix is a rebuild. Our guide explains how we price work that adds one piece to a system, and why it cannot be quoted cold.
Why a reader taps
One thing the software does not do is being worked round by hand every week, and the reason it has never been raised with anyone is the assumption that fixing it means replacing the lot, so an ad that says keep what you run and gives the honest ground for pricing the missing piece is the first thing that has ever offered a smaller door.
Carousel, 5 cards, 1080 x 1080. Drag or scroll the row.
08Document ad15 pages
The guide itself, with pair 4's poster in front of it
The two pages a reader turns in the feedthe rest opens after the form
Intro, on a phonecut at 100 characters
Every time something does not quite work, you add another workaround. Our guide shows what the other ...more option costs, from three Australian builds.
Intro, on a desktopwhole, under 150 characters
Every time something does not quite work, you add another workaround. Our guide shows what the other option costs, from three Australian builds.
Headline band and buttonnever cut
What custom software costs in AustraliaDownload
Second intro, held for rotation
Our guide prices custom software in Australia from three recent builds. Weigh that against another year of workarounds.
Why a reader taps
Each workaround is cheap on the day it is added, so the total never gets counted, and this is a document they can open in the feed and turn a page of before they decide whether the rest is worth an email address.
09Motion4 pieces
Two pairs move: the sentence paints, then the rule arrives
NoteThese were taken from the motion directory at build time while that lane was still working. Their file times are in the build record at the foot of this page.








































































