01Document ad15 pages
The guide itself, turned in the feed
A document ad puts the file in the feed and lets a reader turn it there. LinkedIn shows the first two pages to anyone scrolling, then asks for a name and an email address before the other thirteen open.
The two pages anyone can turnno email address needed
The wordsas LinkedIn labels them
What custom software costs in Australia
Every time something does not quite work, you add another workaround. Our guide shows what the other option costs, from three Australian builds.
144 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
Our guide prices custom software in Australia from three recent builds. Weigh that against another year of workarounds.
119 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
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Behind the form, pages 3 to 15an email address opens these thirteen
02Pair 4Runs in the first fortnight
Custom software, or another workaround?
The wordsas LinkedIn labels them
What custom software costs in Australia
Every time something does not quite work, you add another workaround. Our guide shows what the other option costs, from three Australian builds.
144 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
Our guide prices custom software in Australia from three recent builds. Weigh that against another year of workarounds.
119 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
Download
- First you add a workaround.
- Then you add another.
- We priced the other option.
- Our guide has the numbers.
Upright, 1080 by 1350
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On a computer, actual size
What a reader getsThe intro text, then the picture, then the headline and the Download button. Pixel's own mark sits at the top, and LinkedIn prints Promoted under it.
The carousel, 4 cards, 1080 by 1080drag or scroll the row
Card 1 of 4
First you add a workaround.
Card 2 of 4
Then you add another.
Card 3 of 4
We priced the other option.
Card 4 of 4
Our guide has the numbers.
03Pair 3Runs in the first fortnight
One system instead of the workarounds.
The wordsas LinkedIn labels them
What custom software costs in Australia
Someone on your team retypes supplier emails into your stock system. Our guide follows an Australian business where the stock reorders itself.
142 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
Our guide follows an Australian business that runs on one system of its own. Stock reorders itself from supplier emails.
120 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
Download
Upright, 1080 by 1350
Wide, 1200 by 628
On a phone, actual size
On a computer, actual size
What a reader getsThe intro text, then the picture, then the headline and the Download button. Pixel's own mark sits at the top, and LinkedIn prints Promoted under it.
04Pair 1Runs in the first fortnight
Outgrown Shopify? Build your own.
The wordsas LinkedIn labels them
What custom software costs in Australia
Shopify got you this far. Our guide sets out what building a system of your own involves, through one Australian food business that did.
136 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
You own the business. You rent the software it runs on. Our guide follows one Australian business that stopped renting and built its own.
137 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
Download
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Wide, 1200 by 628
On a phone, actual size
On a computer, actual size
What a reader getsThe intro text, then the picture, then the headline and the Download button. Pixel's own mark sits at the top, and LinkedIn prints Promoted under it.
05Pair 7In the rotation
Ask these four before you sign.
The wordsas LinkedIn labels them
What custom software costs in Australia
Before you sign with a software agency, our guide gives you four questions to ask. We print our own answer under each one.
122 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
Vague answers are your answer. Our guide holds the four questions worth putting to any agency before you sign.
110 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
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- Ask these four before you sign.
- What happens when the build is done?
- Who owns the code, the hosting, and the bill?
- Do we get full access to it?
- How do we know what work is being done each month?
Upright, 1080 by 1350
Wide, 1200 by 628
On a phone, actual size
On a computer, actual size
What a reader getsThe intro text, then the picture, then the headline and the Download button. Pixel's own mark sits at the top, and LinkedIn prints Promoted under it.
The carousel, 5 cards, 1080 by 1080drag or scroll the row
Card 1 of 5
Ask these four before you sign.
Card 2 of 5
What happens when the build is done?
Card 3 of 5
Who owns the code, the hosting, and the bill?
Card 4 of 5
Do we get full access to it?
Card 5 of 5
How do we know what work is being done each month?
06Pair 5In the rotation
Own the software your business runs on.
The wordsas LinkedIn labels them
What custom software costs in Australia
The software your business depends on renews at somebody else's price. Our guide prices owning one outright, code and server both yours.
136 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
You own the business. You rent the software it runs on. Our guide prices the other arrangement: the code yours, the hosting bill in your own name.
146 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
Download
- You own the business.
- You rent the software.
- Code written for you.
- The hosting bill comes to you.
- Download the guide.
Upright, 1080 by 1350
Wide, 1200 by 628
On a phone, actual size
On a computer, actual size
What a reader getsThe intro text, then the picture, then the headline and the Download button. Pixel's own mark sits at the top, and LinkedIn prints Promoted under it.
The carousel, 5 cards, 1080 by 1080drag or scroll the row
Card 1 of 5
You own the business.
Card 2 of 5
You rent the software.
Card 3 of 5
Code written for you.
Card 4 of 5
The hosting bill comes to you.
Card 5 of 5
Download the guide.
07Pair 6In the rotation
What actually makes a build run late.
The wordsas LinkedIn labels them
What custom software costs in Australia
You decide more of the timeline than you expect. Our guide sets out where the time actually goes on a custom build in Australia.
128 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
Most of what decides a go live date happens away from the code. Our guide sets out where the time actually goes, from our own Australian builds.
144 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
Download
- Every build gets a date.
- The code rarely decides it.
- Our guide says what does.
- Download our guide.
Upright, 1080 by 1350
Wide, 1200 by 628
On a phone, actual size
On a computer, actual size
What a reader getsThe intro text, then the picture, then the headline and the Download button. Pixel's own mark sits at the top, and LinkedIn prints Promoted under it.
The carousel, 4 cards, 1080 by 1080drag or scroll the row
Card 1 of 4
Every build gets a date.
Card 2 of 4
The code rarely decides it.
Card 3 of 4
Our guide says what does.
Card 4 of 4
Download our guide.
08Pair 9Outside the rank
Keep your system. Fix the one gap.
The wordsas LinkedIn labels them
What custom software costs in Australia
Your system does most of what you need. Our guide covers the one thing it does not, and how we price that work in Australia.
124 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
Not every fix is a rebuild. Our guide explains how we price work that adds one piece to a system, and why it cannot be quoted cold.
131 characters. A phone stops at the red mark and offers a see more link. A computer shows all of it.
Download
- Your system mostly works.
- One thing it cannot do.
- Add the piece it is missing.
- It depends what you run.
- It is all in our guide.
Upright, 1080 by 1350
Wide, 1200 by 628
On a phone, actual size
On a computer, actual size
What a reader getsThe intro text, then the picture, then the headline and the Download button. Pixel's own mark sits at the top, and LinkedIn prints Promoted under it.
The carousel, 5 cards, 1080 by 1080drag or scroll the row
Card 1 of 5
Your system mostly works.
Card 2 of 5
One thing it cannot do.
Card 3 of 5
Add the piece it is missing.
Card 4 of 5
It depends what you run.
Card 5 of 5
It is all in our guide.