Pixel

Guide creatives
for LinkedIn

Seven pairs, one document ad and two motion pieces for What custom software costs in Australia. Everything is at the size it will be seen at, in the order it would run, with the words LinkedIn puts around it.

Click any image to open it full size, then use the arrow keys to move through the set. Each pair also shows the build it replaces, so the change is visible rather than described.

Nothing here is live. No campaign, creative or account object on LinkedIn has been touched.

Pairs
7
Run first
3
Single images
21
Carousel cards
23
Document pages
15
Motion cuts
4

01Pair 4Runs first1200 x 1200, intro A

Custom software, or another workaround?

Pair 4, Square, 1200 x 1200
Square, 1200 x 1200. This is the one that runs first.

Intro, on a phonecut at 100 characters

Every time something does not quite work, you add another workaround. Our guide shows what the other ...more option costs, from three Australian builds.

Intro, on a desktopwhole, under 150 characters

Every time something does not quite work, you add another workaround. Our guide shows what the other option costs, from three Australian builds.

Headline band and buttonnever cut

What custom software costs in AustraliaDownload

Second intro, held for rotation

Our guide prices custom software in Australia from three recent builds. Weigh that against another year of workarounds.

Why a reader taps

Each workaround is cheap on the day it is added, so the total never gets counted, and this is the first thing that offers a real number for the alternative without asking for a conversation first.

Vertical, 1080 x 1350

Pair 4, Vertical, 1080 x 1350

Landscape, 1200 x 628

Pair 4, Landscape, 1200 x 628

On a phone, actual size

Pair 4 in the feed on a phone

In a desktop feed, actual size

Pair 4 in a desktop feed

What changed2026-09-12 to 2026-09-13

Withdrawn
Pair 4, the withdrawn build
the red rule stepped around the word workaround
Live
Pair 4, the live build
one straight, solid, unbroken rule, running off both edges

02Pair 3Runs first1200 x 1200, intro A

One system instead of the workarounds.

Pair 3, Square, 1200 x 1200
Square, 1200 x 1200. This is the one that runs first.

Intro, on a phonecut at 100 characters

Someone on your team retypes supplier emails into your stock system. Our guide follows an Australian ...more business where the stock reorders itself.

Intro, on a desktopwhole, under 150 characters

Someone on your team retypes supplier emails into your stock system. Our guide follows an Australian business where the stock reorders itself.

Headline band and buttonnever cut

What custom software costs in AustraliaDownload

Second intro, held for rotation

Our guide follows an Australian business that runs on one system of its own. Stock reorders itself from supplier emails.

Why a reader taps

Someone on your team retypes supplier emails and chases billing in a second place every week, so a business where neither job exists is worth two minutes, and the guide is where you find out what building one costs in Australia and how long it takes.

Vertical, 1080 x 1350

Pair 3, Vertical, 1080 x 1350

Landscape, 1200 x 628

Pair 3, Landscape, 1200 x 628

On a phone, actual size

Pair 3 in the feed on a phone

In a desktop feed, actual size

Pair 3 in a desktop feed

What changed2026-09-12 to 2026-09-13

Withdrawn
Pair 3, the withdrawn build
the red member arrived broken under the word workarounds
Live
Pair 3, the live build
one straight, solid, unbroken rule, running off both edges

03Pair 1Runs first1080 x 1350, intro A

Outgrown Shopify? Build your own.

Pair 1, Vertical, 1080 x 1350
Vertical, 1080 x 1350. This is the one that runs first.

Intro, on a phonecut at 100 characters

Shopify got you this far. Our guide sets out what building a system of your own involves, through ...more one Australian food business that did.

Intro, on a desktopwhole, under 150 characters

Shopify got you this far. Our guide sets out what building a system of your own involves, through one Australian food business that did.

Headline band and buttonnever cut

What custom software costs in AustraliaDownload

Second intro, held for rotation

You own the business. You rent the software it runs on. Our guide follows one Australian business that stopped renting and built its own.

Why a reader taps

They are running a growing business on tools they have outgrown, they have never seen what building something of their own actually involves, and this puts one Australian business that did it in front of them.

Square, 1200 x 1200

Pair 1, Square, 1200 x 1200

Landscape, 1200 x 628

Pair 1, Landscape, 1200 x 628

On a phone, actual size

Pair 1 in the feed on a phone

In a desktop feed, actual size

Pair 1 in a desktop feed

What changed2026-09-12 to 2026-09-13

Withdrawn
Pair 1, the withdrawn build
the red rose in a step at the word own
Live
Pair 1, the live build
one straight, solid, unbroken rule, running off both edges

04Pair 7Rotation

Ask these four before you sign.

Pair 7, Square, 1200 x 1200
Square, 1200 x 1200

Intro, on a phonecut at 100 characters

Before you sign with a software agency, our guide gives you four questions to ask. We print our own ...more answer under each one.

Intro, on a desktopwhole, under 150 characters

Before you sign with a software agency, our guide gives you four questions to ask. We print our own answer under each one.

Headline band and buttonnever cut

What custom software costs in AustraliaDownload

Second intro, held for rotation

Vague answers are your answer. Our guide holds the four questions worth putting to any agency before you sign.

Why a reader taps

They are about to pay a company to build software for their business, one of the four questions they have never thought to ask is in front of them in red, and the other three, with one Australian company's own answers to all four, are inside the guide.

Vertical, 1080 x 1350

Pair 7, Vertical, 1080 x 1350

Landscape, 1200 x 628

Pair 7, Landscape, 1200 x 628

On a phone, actual size

Pair 7 in the feed on a phone

In a desktop feed, actual size

Pair 7 in a desktop feed

What changed2026-09-12 to 2026-09-13

Withdrawn
Pair 7, the withdrawn build
the red carried a gap under the word sign
Live
Pair 7, the live build
one straight, solid, unbroken rule, running off both edges

05Pair 5Rotation

Own the software your business runs on.

Pair 5, Square, 1200 x 1200
Square, 1200 x 1200

Intro, on a phonecut at 100 characters

The software your business depends on renews at somebody else's price. Our guide prices owning one ...more outright, code and server both yours.

Intro, on a desktopwhole, under 150 characters

The software your business depends on renews at somebody else's price. Our guide prices owning one outright, code and server both yours.

Headline band and buttonnever cut

What custom software costs in AustraliaDownload

Second intro, held for rotation

You own the business. You rent the software it runs on. Our guide prices the other arrangement: the code yours, the hosting bill in your own name.

Why a reader taps

They pay every month for software they will never own, they have never once seen the alternative priced, and this guide prices it from real Australian projects instead of a range written for a brochure.

Vertical, 1080 x 1350

Pair 5, Vertical, 1080 x 1350

Landscape, 1200 x 628

Pair 5, Landscape, 1200 x 628

On a phone, actual size

Pair 5 in the feed on a phone

In a desktop feed, actual size

Pair 5 in a desktop feed

What changed2026-09-12 to 2026-09-13

Withdrawn
Pair 5, the withdrawn build
the red turned at its end to meet the wordmark
Live
Pair 5, the live build
one straight, solid, unbroken rule, running off both edges

06Pair 6Rotation

What actually makes a build run late.

Pair 6, Square, 1200 x 1200
Square, 1200 x 1200

Intro, on a phonecut at 100 characters

You decide more of the timeline than you expect. Our guide sets out where the time actually goes on ...more a custom build in Australia.

Intro, on a desktopwhole, under 150 characters

You decide more of the timeline than you expect. Our guide sets out where the time actually goes on a custom build in Australia.

Headline band and buttonnever cut

What custom software costs in AustraliaDownload

Second intro, held for rotation

Most of what decides a go live date happens away from the code. Our guide sets out where the time actually goes, from our own Australian builds.

Why a reader taps

They are weighing up software of their own, they have never been told what actually decides the date, and this says the biggest lever on it is one they hold, from the team that builds these systems in Australia.

Vertical, 1080 x 1350

Pair 6, Vertical, 1080 x 1350

Landscape, 1200 x 628

Pair 6, Landscape, 1200 x 628

On a phone, actual size

Pair 6 in the feed on a phone

In a desktop feed, actual size

Pair 6 in a desktop feed

What changed2026-09-12 to 2026-09-13

Withdrawn
Pair 6, the withdrawn build
the red left on a different line from the one it entered on
Live
Pair 6, the live build
one straight, solid, unbroken rule, running off both edges

07Pair 9Outside the rankbuilt on the owner's word

Keep your system. Fix the one gap.

Pair 9, Square, 1200 x 1200
Square, 1200 x 1200

Intro, on a phonecut at 100 characters

Your system does most of what you need. Our guide covers the one thing it does not, and how we price ...more that work in Australia.

Intro, on a desktopwhole, under 150 characters

Your system does most of what you need. Our guide covers the one thing it does not, and how we price that work in Australia.

Headline band and buttonnever cut

What custom software costs in AustraliaDownload

Second intro, held for rotation

Not every fix is a rebuild. Our guide explains how we price work that adds one piece to a system, and why it cannot be quoted cold.

Why a reader taps

One thing the software does not do is being worked round by hand every week, and the reason it has never been raised with anyone is the assumption that fixing it means replacing the lot, so an ad that says keep what you run and gives the honest ground for pricing the missing piece is the first thing that has ever offered a smaller door.

Vertical, 1080 x 1350

Pair 9, Vertical, 1080 x 1350

Landscape, 1200 x 628

Pair 9, Landscape, 1200 x 628

On a phone, actual size

Pair 9 in the feed on a phone

In a desktop feed, actual size

Pair 9 in a desktop feed

What changed2026-09-12 to 2026-09-13

Withdrawn
Pair 9, the withdrawn build
the red carried a hole under the word gap, with the missing piece drawn beside it
Live
Pair 9, the live build
one straight, solid, unbroken rule, running off both edges

08Document ad15 pages

The guide itself, with pair 4's poster in front of it

The two pages a reader turns in the feedthe rest opens after the form

Document ad page 1
Page one, the hook
Document ad page 2
Page two, the cover

Intro, on a phonecut at 100 characters

Every time something does not quite work, you add another workaround. Our guide shows what the other ...more option costs, from three Australian builds.

Intro, on a desktopwhole, under 150 characters

Every time something does not quite work, you add another workaround. Our guide shows what the other option costs, from three Australian builds.

Headline band and buttonnever cut

What custom software costs in AustraliaDownload

Second intro, held for rotation

Our guide prices custom software in Australia from three recent builds. Weigh that against another year of workarounds.

Why a reader taps

Each workaround is cheap on the day it is added, so the total never gets counted, and this is a document they can open in the feed and turn a page of before they decide whether the rest is worth an email address.

Behind the form, pages 3 to 15

Guide page 3
3
Guide page 4
4
Guide page 5
5
Guide page 6
6
Guide page 7
7
Guide page 8
8
Guide page 9
9
Guide page 10
10
Guide page 11
11
Guide page 12
12
Guide page 13
13
Guide page 14
14
Guide page 15
15

Open the whole file as a PDF

09Motion4 pieces

Two pairs move: the sentence paints, then the rule arrives

Pair 1, square
Pair 1, vertical
Pair 4, square
Pair 4, vertical

NoteThese were taken from the motion directory at build time while that lane was still working. Their file times are in the build record at the foot of this page.